San Francisco is at the center of a consumer movement to support original independent design. CAPSULE's design festival is at the center of the San Francisco independent design community, providing Bay Area designers with a rare opportunity to come together for Northern California's largest festival for independent design.

CAPSULE is a twice a year design festival that creates a market for original, and inspired creations. Started only three years ago promoting 70 independent designers in Minna Alley by 111 Minna Gallery and drawing 800 festival-goers, CAPSULE has since grown into the largest marketer of independent designers in San Francisco, creating a force that is starting to pull independent designers from the Los Angeles, Portland and Seattle regions. This year's CAPSULE shows will be hosting 160 designers - including 3 Fish Studios -  in Hayes Valley, in May and October, drawing an expected 6,000 shoppers per show.

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